Pablo Barrague

Pablo Barrague leads strategic partnerships and go-to-market execution with the mission to scale our immersion-cooled, non-flammable energy storage technology.

He brings over a decade of leadership experience in the energy storage market. As part of the founding team at Fluence, he held senior global roles in Market Development and Product Management, launching multiple grid-scale projects in new markets and establishing the company’s product roadmap—experience directly aligned with EticaAG’s current stage of growth.

More recently, at Madison Energy Infrastructure, he developed their C&I BESS asset owner’s energy storage playbook and gained direct experience as a customer—providing him with unique insight into buyer expectations and requirements. He also shares his industry knowledge as a guest lecturer on energy storage at Johns Hopkins University.

He holds an MBA from Darden Graduate Business School at the University of Virginia.